Connect with us

Business

Benefits you can brought to your website through SEO.

Published

on

Search Engine Optimization (SEO) is a process with rules, some of them well-known, of how search engines work and, based on that information, build a plan to improve the visibility of a brand’s digital assets.

First of all, referencing (SEO) brings together all the techniques that make it possible to optimize a website so that it is visible on search engines. Several elements can be optimized so that the platform can improve its ranking and visibility. An SEO audit allows you to analyze in detail all the aspects of a website that can be optimized.

1to1 seo training will help you learn how to make the most of the web for your small business with quality Seo strategies. To help you succeed online with their professional seo coach and practical lessons for google.

Here is an enumeration of the many benefits that can be brought to your website through SEO.

1. Organic SEO Brings Web Traffic

Organic SEO brings together all the techniques that “naturally” improve the quality of your website as well as its position on search engines. In other words, organic SEO improves your website ranking and it attracts more visits to your platform. 

2, SEO improves the quality of a website

The quality of a website is determined according to various criteria that are important for both search engines and Internet users. In fact, it is the quality of a platform that determines whether it will rank well on Google. To do this, check whether the internal and external links come from relevant sites with a quality score greater than 30. The textual and visual content that ends up on the pages must also be optimized. Add smart keywords in strategic places and choose high resolution images.

3, SEO improves user experience

Websites that want to rank well on search engines need to make sure users feel good about their platform. Their visit must be positive when browsing the platform. The site must be instinctive and it must be easy to navigate. The design should be pleasing while reflecting the image of your business well. A visitor who feels good on your website will be more likely to stay there and want to discover your products and services.

4. SEO is quantifiable

The great thing about SEO is that the results are measurable. You can see the time and effort invested have really allowed you to improve traffic to your website or increase sales during a certain period. With the Google Analytics tool, it is possible to compare the number of visits to your platform over two different time periods (eg the month of April versus the month of May). It is possible to observe the improvement of the position for the search results on Google. The return on investment can be analyzed in different ways to see the concrete benefits brought.

5. SEO brings opportunities

By improving the SEO of your website, your greater visibility will allow you to attract more new customers. By working on brand awareness, people will know you and they will trust your brand more. SEO may even help you increase your market share against your competitors if people who don’t know about your business find out about your website.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Sell In May? This VIX Butterfly Spread Could Be The Perfect Trading Strategy

Published

on

VIX

Market volatility has fallen markedly as measured by the CBOE Volatility (VIX) Index. VIX is a real-time index that represents the market expectation for near-term volatility in the S&P500 index.

Investors and traders have long used VIX as a measure of the level of risk, fear or stress in the market.

Today, we’re going to look at a long call butterfly using VIX options as a way to profit if volatility jumps up again in the next few weeks.

A long call butterfly is constructed through buying a call option, selling two higher calls and buying one call even higher.

The trade is entered for a net debit meaning the trader pays to enter the trade. This debit is also the maximum possible loss.

Usually, a butterfly is placed roughly at-the-money, but today we are looking at placing it out-of-the-money.

Using the May 16 expiry, the trade would involve buying the 20 strike call, selling two of the 25 strike calls and buying one of the 30 strike calls.

The cost for the trade would be around $40-45 which is the most the trade could lose. The maximum potential gain is $460, which would occur is VIX closed right at 25 at expiration. The lower breakeven price is 20.50 and the upper breakeven price is 29.50.

There are three general outcomes with this butterfly.

  • VIX below 20.50 – Trade loses $45. This scenario should be reasonably acceptable for most investors. While the option trade suffers a full loss, hopefully stocks have been stable or rising.
  • VIX between 20.50 and 29.50 – Good for the VIX butterfly, but potentially bad for stock portfolios.
  • VIX above 29.50 – Full loss on the VIX trade and potentially big drops in stock portfolio.

So, VIX above 30 is the main scenario that hurts in this case, but how likely is that? We’ve only seen a VIX reading of above 30 on a handful of days in the last six months.

Using VIX options can be simple and cheap way to buy some protection against a mild selloff in stocks between now and mid-May. The trade can be placed relatively cheaply at $40-45 per contract.

VIX options behave differently to regular stock options, so it is important that any trader using this product fully understands the risks involved. As always, do your own research and due diligence before risking any of your hard-earned capital.

Please remember that options are risky, and investors can lose 100% of their investment. This article is for education purposes only and not a trade recommendation. Remember to always do your own due diligence and consult your financial advisor before making any investment decisions.

Continue Reading

Business

Core Lithium (ASX:CXO) bolsters Finniss mineral resource by 62pc

Published

on

cxo asx
  • Core Lithium (CXO) posts a 62 per cent increase to the total mineral resource estimate (MRE) of its Finniss lithium project in the Northern Territory
  • The total resource now comprises 30.6 million tonnes at 1.31 per cent lithium, with measured and indicated resources of 19.4 million tonnes at 1.37 per cent lithium
  • Core says the results highlight the “significant potential” for mine life extensions at Finniss, and it will now work to complete an updated ore reserve estimate
  • The company has allocated $25 million to its 2023 drilling campaign — nearly double its 2022 budget — to deliver further resource increases
  • CXO shares are up 7.03 per cent and trading at 99 cents at 11:54 am AEST

Core Lithium (CXO) has posted a 62 per cent increase to the total mineral resource estimate (MRE) of its Finniss lithium project in the Northern Territory.

The total resource now comprises 30.6 million tonnes at 1.31 per cent lithium oxide.

Of this, the measured and indicated mineral resources make up 19.4 million tonnes at 1.37 per cent lithium oxide — an increase of 46 per cent from the previous resource.

The update follows the company’s largest drilling program to date: a 39,600-metre reverse circulation and diamond drilling campaign completed in 2022.

The program was conducted at both known deposits and new prospects within the Bynoe pegmatite field, which lies 15 kilometres south of Darwin and extends up to 70 kilometres in length and 15 kilometres in width.

Core said the new results highlighted the “significant potential” for mine life extensions at Finniss, and the company will now work to complete an updated ore reserve estimate.

The company has allocated $25 million to its 2023 drilling campaign — nearly double the budget allocated for 2022 — to deliver further increases to the project’s MRE.

CXO shares were up 7.03 per cent and trading at 99 cents at 11:54 am AEST.

Continue Reading

Business

Understanding the Steps of a “Know Your Customer” Process

Published

on

know your customer regulations

To help battle against the multi-trillion-dollar financial crime industry, firms themselves take steps toward solving the problem. One way organizations have responded is by expanding their “Know Your Customer” (KYC) efforts.

KYC references a set of guidelines that financial institutions and businesses follow to verify the identity, suitability, and risks of a current or potential customer. The goal is to identify suspicious behavior such as money laundering and financial terrorism before it ever materializes.

KYC regulations originated from years of unchecked financial crimes. The initial guidelines were drafted in 1970 when the U.S. passed the Bank Secrecy Act (BSA) to prevent money laundering. Notable additions came years later, after the Sept. 11, 2001 terrorist attacks and 2008 global financial crisis.

The regulations put in place over the years have required firms to monitor client behavior regularly. And there is no exception for not complying. Any company—including banks, insurance companies, and creditors—with exposure to client risk must develop a KYC strategy for engaging with customers.

What are the requirements to “Know Your Customer”?

The “Know Your Customer” framework contains three steps: customer identification program (CIP), customer due diligence (CDD) and enhanced due diligence (EDD).

Customer Identification Program

At the minimum, firms must pull four pieces of identifying information about a client, including name, date of birth, address, and identification number.

Most firms take additional steps in their screening process. Many will make sure that clients do not appear on government sanction lists, politically exposed person (PEP) lists, or known terrorism lists— those who do appear usually require enhanced due diligence.

Other items considered at this time include financial transactions, which firms use to separate potentially risky behavior from regular business activity.

Much of this information comes from various reporting agencies, public databases and third-party sources.

Customer Due Diligence (CDD)

Customer due diligence is the process of classifying all the information collected during the Customer Identification Program.

Firms examine the nature and beneficiaries of existing relationships to ensure all activity is consistent with historical customer information.

The goal is to obtain enough information to verify a customer’s identity and assess their riskiness. Since financial crime happens quickly, firms frequently monitor this information for unusual spikes in activity or changes to sanction lists. Most clients pose little to no risk, but the few who do are subject to enhanced due diligence.

Enhanced Due Diligence (EDD)

If a customer is believed to pose additional risks, firms take extra steps to gain a better understanding of their motivations. A high-risk person may include those with political exposure or relationships with designated persons. Even someone in a high-risk country can raise a red flag for compliance.

In practice, firms must demonstrate a deeper understanding of the high-risk clients identified by a standard customer due diligence program. Some of the information required to perform enhanced due diligence includes a source of wealth verification, detailed management reports and relevant third-party research.

Continue Reading

Trending