Search Engine Optimization (SEO) is a process with rules, some of them well-known, of how search engines work and, based on that information, build a plan to improve the visibility of a brand’s digital assets.
First of all, referencing (SEO) brings together all the techniques that make it possible to optimize a website so that it is visible on search engines. Several elements can be optimized so that the platform can improve its ranking and visibility. An SEO audit allows you to analyze in detail all the aspects of a website that can be optimized.
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Here is an enumeration of the many benefits that can be brought to your website through SEO.
1. Organic SEO Brings Web Traffic
Organic SEO brings together all the techniques that “naturally” improve the quality of your website as well as its position on search engines. In other words, organic SEO improves your website ranking and it attracts more visits to your platform.
2, SEO improves the quality of a website
The quality of a website is determined according to various criteria that are important for both search engines and Internet users. In fact, it is the quality of a platform that determines whether it will rank well on Google. To do this, check whether the internal and external links come from relevant sites with a quality score greater than 30. The textual and visual content that ends up on the pages must also be optimized. Add smart keywords in strategic places and choose high resolution images.
3, SEO improves user experience
Websites that want to rank well on search engines need to make sure users feel good about their platform. Their visit must be positive when browsing the platform. The site must be instinctive and it must be easy to navigate. The design should be pleasing while reflecting the image of your business well. A visitor who feels good on your website will be more likely to stay there and want to discover your products and services.
4. SEO is quantifiable
The great thing about SEO is that the results are measurable. You can see the time and effort invested have really allowed you to improve traffic to your website or increase sales during a certain period. With the Google Analytics tool, it is possible to compare the number of visits to your platform over two different time periods (eg the month of April versus the month of May). It is possible to observe the improvement of the position for the search results on Google. The return on investment can be analyzed in different ways to see the concrete benefits brought.
5. SEO brings opportunities
By improving the SEO of your website, your greater visibility will allow you to attract more new customers. By working on brand awareness, people will know you and they will trust your brand more. SEO may even help you increase your market share against your competitors if people who don’t know about your business find out about your website.